Cottonelle’s New Clean Ripple Texture toilet paper deserves a new tagline and lockup, a new Cottonelle.com, a new campaign and pretty much new everything.

Visit the website on your desktop, tablet or mobile phone.

Why does Cottonelle have Clean Ripple Texture? Because it gets you cleaner than the rest. But, just how clean does it get you? Well, we decided to ask the experts and post this content on social. Because kids know best.